Location Location Location

Measuring the ebb and flow of the high street footfall

Tufuta is a platform that provides footfall, location occupancy & visitor behaviour insights The hardware free solution provides accurate footfall measurement across key shopping and trading areas such as town centres, feeder streets & business areas. The solution allows a fully understanding of the impacts of both local changes and national trends in visitors and how and when they shop. Combine this with historical people counting & footfall data to better understand any impacts, marketing, events and both any short- or long-term investment. Benchmark your activities against like demographic towns nearby. The solution requires no infrastructure, therefore negates the need for planning permissions and heavy investment. Many of our clients are business improvement districts (BID’s) have found the current and historic footfall data set extremely helpful during these pandemic times.
There is no long-term commitment required, with 30% of our local government clients initially committing to just 3-12 month before increasing to annual agreements

30%

of Clients

3-12

Month Commitment

3yrs+

Historic Data

Our Data

Retail & Commercial Data

Each day we analyse over a 1000+ global retail & commercial brands to help us understand the effects of new openings or closures and the impacts on local footfall.

700 + Town & City Centre index

Every week we analyse the footfall, dwell and occupancy of over 700 towns & large conurbations around the UK, covering both primary & secondary shopping areas.

Real time data

AI & machine learning is an overused term & can be heavily flawed; it relies too much on a long chain of history to form a narrative; if anything, COVID has taught us, history can be a poor form of prediction. Our real-time data is not influenced by history.

Billions of data points analysed

Each 24 hours we analyse over 1 billion footfall data points across the UK alone. With each town contributing almost 14,000 of these every day.

GDPR Compliant

No identifiable data is collected or stored; therefore, it is impossible to breach current or predicted GDPR legislation, unlike much of the solutions that rely on wi-fi and opt-in-based data collection.

Driven data

We access publicly available GSM & location data through our proprietary search-link API; enabling us to determine footfall, dwell times & occupancies of given Longitude & Latitude with a high degree of accuracy.

What do we deliver?

Understanding location footfall, dwell and high street occupancy data, that really assists with the needs of local government

Our business is to provide the people counting and footfall data that informs and empowers strategic decision making, both for the short and long term

Local & central government are required to understand incremental change long before an impact can deliver irreparable damage. Informative data in the areas of footfall, visitor dwell time and street occupancy empowers the decision-making process.

Understand

What areas of the high street are recovering and what areas need assistance?

Pre-Pandemic

Compare historic trading pattens where once there were none

Recovery

How quickly is my high street recovering?

Performance

Understand how my high-street is doing when comparing it to comparable demographic locations

The Competition

How is the town trading compared to others with comparable demographics?

Bonus

Know how the high street changes and what are the impacts of openings & closures of the big box retailers

Where can we help?

How we do it

Analysis is based on the simple premiss of collecting multiple cell tower transfer points from selected partners & vendors via a protected SDK, The formulised API/SDK collects real-time; mobile device geo-location data, this provides the location of device which is in turn geo-fenced typically within a two metre location; time stamped & accumulated dwell time collected within the selected zones or multiples of zones

Clients’ areas of interest have included

High Street Business Improvement Districts

Measure the footfall volume for the complete BID geographic areas. Identify trends in dwell time, footfall peak occupancy times of day, and compare against your own historic trends and comparable towns. Get a better understanding of the impact of Cultural events & seasonality on visitor footfall and dwell times. With no requirement for a hardware infrastructure, you are able to measure without the need to seek planning permissions or contravening GDPR.

Street Insights

Whilst heat maps are great to visualise the pedestrian flows and footfall, and the Tufuta solution can also provide these, the solution can give a much higher resolution of data by looking at dwell times in front of retailer’s windows or local monuments. The data is designed to be easily exported as an Excel file, into your own reporting solution, or view through our online portal from any HTML enabled device.

Action Zones

Measure the footfall volume for the complete Action Zone geographic area. Identify trends & dwell times, footfall peak occupancy times of day. Get a better understanding of cultural events & seasonality impact on visitor footfall; compare these data sets against your own historic trends and comparable towns. As no hardware is required you are able to measure the changes in visitor behaviours across the entire High Street Heritage Action Zone without seeking planning permissions or contravening GDPR.

Town Centre Retail Footfall

Understand in detail how specific areas have been or are being impacted; compare current data sets to historic footfall data going back upwards of 3 years. Understand what impacts retailers may have on the street areas; understand the value of retail mix on the way the town is shopped.

Cultural Events

Analyse footfall volumes & dwell times during your events. Benchmark both organised and impromptu events, against historic events. Rationalise cost to visitor ratio: £100 spent 200 extra people attend = .50p per extra visitor. Understand the best value marketing activity and impacts.

Hello

What can we help you with?

+44 (0)1525 288601
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Contact Us
Unit C Beckerings Business Park
The Beckerings Park Estate
Lidlington
Bedfordshire
MK43 0RD

What is Tufuta location?

Tufuta analytics is a hardware-free footfall analysis tool. We access publicly available data from the likes of Google, Facebook & Foursquare through the Tufuta search-link API; This enables us to determine with a degree of accuracy the current or in many cases the historic occupancies of a given Longitude & Latitude

What is Tufuta location?

Tufuta analytics is a hardware-free footfall analysis tool. We access publicly available data from the likes of Google, Facebook & Foursquare through the Tufuta search-link API; This enables us to determine with a degree of accuracy the current or in many cases the historic occupancies of a given Longitude & Latitude

+44 (0)1525 288601
This email address is being protected from spambots. You need JavaScript enabled to view it.

Unit C Beckerings Business Park
The Beckerings Park Estate
Lidlington
Bedfordshire
MK43 0RD