Location Location Location

Measuring the high street retail dilemma and opportunity as it is now, not how it was

The high street has changed forever; but that does not mean its death; in fact, the very opposite is occurring. Change is inevitable, we know that, being prepared is the key. What Tufuta provide is a method of both collecting real-time people counting footfall information’s, whilst having the ability to look backwards at how it was; compare if you like. What the data allows you to do is understand the impacts of incremental change, whether that comes from local, national or even climatical influences; long before it become critical.
There is no need for long-term commitments, with 30% of our clients initially committing to just 3-12 months.

30%

of Clients

3-12

Month Commitment

3yrs+

Historic Data

Our Data

Retail & Commercial

Each day we analyse over a 1000+ global retail & commercial brands in addition we search out potential high flow footfall locations for our clients.

700 + Town & City Centre index

Every week we analyse the footfall, dwell and occupancy of over 700 towns & large conurbations around the UK, covering both primary & secondary shopping areas.

Real time data

AI & machine learning can be flawed as it relies on a long chain of history to form a predictive model; if anything, COVID has taught us, history can be a poor form of prediction. Our real-time data is not influenced by history.

Billions of data points analysed

Each 24 hours we analyse over 1 billion footfall data points across the UK alone. With each location contributing almost 8,000 of these every day.

GDPR Compliant

No identifiable data is collected or stored; therefore, it is impossible to breach current or predicted GDPR legislation, unlike much of the solutions that rely on wi-fi and opt-in-based data collection.

Driven data

We access publicly available GSM & location data through our proprietary search-link API; enabling us to determine footfall, dwell times & occupancies of given Longitude & Latitude with a high degree of accuracy.

We can build great things together

Understanding retail footfall location data can increase the sales opportunity by 30%

Our business is to help your business understand what your opportunity is and how you rise to it

Retailers need to informed of the now, not the last year or of the pre-pandemic footfall levels. Whilst the pandemic has hastened the high street changes, these were already happening and, inevitable. Knowing how the changes are impacting on footfall levels & dwell times incrementally is key to being agile in this changing market place.

The knowing galvanises decisions in many areas of the business, from openings and closures to marketing activities, staffing and lease renewals.

Understand

Know how localised footfall changes impact on store location viability.

Pre-Pandemic

How does your current location stack up against the changing high street?

Recovery

Not all recovery areas are in line with national averages.

Performance

Know how each store is performing in its current locality, & understand peel off from the available street footfall.

The Competition

How are your competitors fairing in these unusual trading times?

Stay or Go

Is it time to move to a better performing area of town?

Where can we help

How we do it

Analysis is based on the simple premiss of collecting multiple cell tower transfer points from selected partners & vendors via a protected SDK, the formulised API/SDK collects real-time; mobile device geo-location data, this provides the location of device which is in turn geo-fenced typically within a two-metre location; time stamped & accumulated dwell time collected within the selected zones or multiples of zones

Clients’ interests extend to

Changing face of the high street

Compare the now to historic footfall data sets; understand why some stores perform well whilst others show signs of failure.

August 2019

August 2021

Sample competitor analysis

Pre and Post Launch competitor analysis:
Average footfall for week preceding launch of new all electric car: 1021
Week of the all electric car launch: 3728

Pre Launch week

Launch week

Hello

What can we help you with?

+44 (0)1525 288601
This email address is being protected from spambots. You need JavaScript enabled to view it.
Contact Us
Unit C Beckerings Business Park
The Beckerings Park Estate
Lidlington
Bedfordshire
MK43 0RD

What is Tufuta location?

Tufuta analytics is a hardware-free footfall analysis tool. We access publicly available data from the likes of Google, Facebook & Foursquare through the Tufuta search-link API; This enables us to determine with a degree of accuracy the current or in many cases the historic occupancies of a given Longitude & Latitude

What is Tufuta location?

Tufuta analytics is a hardware-free footfall analysis tool. We access publicly available data from the likes of Google, Facebook & Foursquare through the Tufuta search-link API; This enables us to determine with a degree of accuracy the current or in many cases the historic occupancies of a given Longitude & Latitude

+44 (0)1525 288601
This email address is being protected from spambots. You need JavaScript enabled to view it.

Unit C Beckerings Business Park
The Beckerings Park Estate
Lidlington
Bedfordshire
MK43 0RD