ONLINE INSIGHT REPORTING: VIA OUR DATA-RICH REPORTING PLATFORM
The data and the way in which it is accessed is more intuitive & dynamic to use than simple PDF or Excel fixed reports. Access levels are typically set to include or exclude drill down of data at site levels, and allow full access to authorised users.
The solution also provides for integration of additional data sets and provides exporting of data to a client’s own reporting solution or direct email of specific reports to individuals.
Executive Summary
Network - Visitor Zones
Location Count Data
The data we collect is a location id and a hashed device identifier; almost every mobile device attempts to connect to the strongest signal tower every few seconds, in doing so we are able to identify typically within 3-5 metres the location of an individual poling device.
In addition, we are able to time stamp sampled high street locations or individual retailers to ascertain how many people are, or were present (occupancy) at a given point in time.
Please note these are individuals, not multiple counting people as they pass a point several times
SAMPLE: Tufuta Analytics
ZONE 1:
MAX OCCUPANCY 8:30 AM-11:30 AM 223 COUNTED TIME 10:45AM AVERAGE OCCUPANCY 8:30 AM-11:30 AM 116 COUNTED
TOTAL MAX OCCUPANCY ALL ZONES 8:30 AM-11:30 AM 1901 COUNTED TIME 11:30AM AVERAGE OCCUPANCY 8:30 AM-11:30 AM 1603 COUNTED
MAX OCCUPANCY: PREVIOUS DAY PEAK: 3103 @ 15:30 PM AVERAGE OCCUPANCY: PREVIOUS DAY: 2116 LOWEST OCCUPANCY PREVIOUS DAY: 501 @ 2:30 AM