ONLINE INSIGHT REPORTING: VIA OUR DATA-RICH REPORTING PLATFORM

The data and the way in which it is accessed is more intuitive & dynamic to use than simple PDF or Excel fixed reports. Access levels are typically set to include or exclude drill down of data at site levels, and allow full access to authorised users.

The solution also provides for integration of additional data sets and provides exporting of data to a client’s own reporting solution or direct email of specific reports to individuals.

executive summaryExecutive Summarynetwork – visitor zone and centresNetwork - Visitor Zones

sample   tufuta analytics

Location Count Data

The data we collect is a location id and a hashed device identifier; almost every mobile device attempts to connect to the strongest signal tower every few seconds, in doing so we are able to identify typically within 3-5 metres the location of an individual poling device.

In addition, we are able to time stamp sampled high street locations or individual retailers to ascertain how many people are, or were present (occupancy) at a given point in time.

Please note these are individuals, not multiple counting people as they pass a point several times

 

SAMPLE: Tufuta Analytics

ZONE 1:

MAX OCCUPANCY 8:30 AM-11:30 AM  223 COUNTED TIME 10:45AM
AVERAGE OCCUPANCY 8:30 AM-11:30 AM  116 COUNTED

TOTAL MAX OCCUPANCY ALL ZONES 8:30 AM-11:30 AM  1901 COUNTED TIME 11:30AM
AVERAGE OCCUPANCY 8:30 AM-11:30 AM  1603 COUNTED

MAX OCCUPANCY: PREVIOUS DAY PEAK: 3103 @ 15:30 PM
AVERAGE OCCUPANCY: PREVIOUS DAY: 2116
LOWEST OCCUPANCY PREVIOUS DAY: 501 @ 2:30 AM

CONTACT DETAILS:
Unit C Beckerings Business Park
The Beckerings Park Estate
Lidlington, Bedfordshire, MK43 0RD
Telephone: +44 (0)1525 288601
Email: info@tufuta.com

CONTACT DETAILS:
Unit C Beckerings Business Park
The Beckerings Park Estate
Lidlington, Bedfordshire, MK43 0RD
Telephone: +44 (0)1525 288601
Email: info@tufuta.com

What is Tufuta Analytics
Tufuta analytics is a hardware-free footfall analysis tool.
We access publicly available data from the likes of Google, Facebook and Foursquare through the Tufuta search-link API; This enables us to determine with a degree of accuracy the current or in many cases the historic occupancies of a given Longitude & Latitude:

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